A new design and new platform for Falmouth University
Falmouth University is an arts and performance university covering everything from fine art to music. After achieving full University status it went through a major re-brand and in autumn 2012 they commissioned altcom to design and build a new website to incorporate their new identity and set them ahead of the competition.
Major award winner
The website has won silver in the 2014 Heist Awards - Marketing in Higher Education, for Best Website. The Heist Awards for education marketing have evolved over the last 20 years to become the premier measure for marketing in the sector. The annual awards recognise excellence in higher education marketing and attract entries from across the UK.
We worked closely with the marketing team and senior management to find ways to express the new brand and build on a platform that staff were familiar with and could update with ease. Major work was done to develop the back-end administrative tools so that the interactive content can be built and managed by a drag and drop system.
The project covered:
- Information architecture development
- User interface design
- Content migration
- System build & testing
- Maintenance and support
Ease of use
We knew that as a large organisation there would be a lot of home page content generated and in large organisations like a University every department wants to be on the home page. So we went for a radical but simple navigation option. We stripped it down to a single "menu" link that expands into a set of tabbed "mega menus" next to a search box. The mega menus are "Find out about" (information about ....) "I am..." (information for particular user groups), "Courses" (filtered by level) and "Everything" (for this re-instituted the pre-digital Rolladex concept).
Using Drupal taxonomies (hierarchical tag sets) and entity relationships the site has a very flexible and powerful tool for building “views” of the content based on subject, course type or category. The system was also set up to make uploading images as simple as possible, automatically resizing images to the correct size with automatic and manual cropping options.
The Falmouth University website has been built to allow evolution and even revolution. The more staff and students engage with it the more ideas emerge. The Drupal development framework means the limits are those of imagination and budget.